Search Engine Optimisation, SEO

ORGANIC, High Return on Investment

Our search engine optimisation (SEO) solution is industry leading. We have seen what happens to websites when they are launched. We know what makes websites attractive to search engines. Our approach is an organic one.

Search engine optimisation (SEO) at Fatpublisher is a two part process.

During Development : websites can no longer rely on keyword and related description embedding. In fact, our analysis of Google has recently indicated that 'keyword' meta tags carry very low importance and may now be ignored in some instances. The first part of our website optimisation process involves the formulation of topical and hierarchical information pathways. These information pathways influence the layout and positioning of content on a webpage. Tableless layouts involving emerging XHTML/CSS techniques lead to higher key phrase density/importance and higher rankings.

Post Development : We no longer register client sites with search engines via traditional means. One could wait months to appear. Instead, sitemap registrations and external link building quickly alerts a major search engine to a websites presence. Keyword popularity statistics are used as a guide in determining target key phrases. We map key phrases to website pages and organically build inbound links to drive up importance. Traffic rises. As a websites importance grows, internal link building distributes the importance to all areas of the website.

The end result is a highly trafficked authority site generating high rates of enquiry and significantly contributing to business growth. We believe that banner exchanges and cost-per-click advertising models do not provide a cost effective means of generating enquiry and online interest. Such techniques should only be called upon where immediate new product awareness is required. Fatpublisher's search engine optimisation service is capable of delivering far more successful, timely and long reaching results than banner ads and paid links.

Proof it works : We are currently optimising 502 search phrases on behalf of our clients. 80% of Australian search engine referral is from Google*. Websites that appear at the top of page 1 are likely to receive the majority of the traffic. Use the link shown below to view search phrases that Fatpublisher have been able to move into position 1-3 on page 1 of Google when searching Australia.