WEB-CENTRED DESIGN

Web-centred design approach relies on understanding the way people think and interact with websites.

Fatpublisher employs the service of professional designers who possess specialised knowledge and experience in designing for the web as a communication medium.

Our web-centred design approach involves three information-design disciplines:

Graphic design

Using graphic design elements we create a unique visual style (look and feel) that is harmonious with the brand, industry or aspirational visual character of the client. This style is applied consistently throughout a website, ensuring visual integrity while reinforcing the client's visual identity.

Information architecture

The sensible ordering of content and interface elements in a website is a vital component when communicating information to your audience. Visual and typographical elements are given a specific place within the site's information hierarchy by means of size, colour and placement.

Human computer interaction

All interactive aspects of the website, such as its navigation system and forms are designed with users in mind. Our understanding of the characteristics of the web-medium and the way people interact with it ensures our websites are functionally sound and simple to use.

By developing websites that are visually inspiring, legible, intuitive and easy to navigate we ensure both the needs of our clients and their users are met.